White-Label WordPress Maintenance for Agencies

You manage the client relationship. We handle the WordPress technical work silently in the background.

Scale Without the Headaches

Marketing agencies shine at strategy, design, and growth. But ongoing WordPress maintenance, plugin conflicts, malware removal, uptime monitoring, and DNS issues drain your team’s time and profitability.

Backstop Web acts as your invisible technical partner. We offer complete, white-labeled WordPress operations so you can focus on scaling your agency.

The Agency Advantage

Wholesale pricing: secure healthy margins when reselling our Care Plans to your clients.

Unbranded reporting: monthly PDF performance, security, and update reports with zero Backstop Web branding, ready to send to your clients.

Direct communication: a dedicated Slack channel or email support directly with our technical team to resolve issues rapidly.

Real engineers: your clients’ tickets are handled by people who write PHP, SQL, and JavaScript, so custom code fixes stay in-house instead of bouncing back to your team.

Proactive Security

We monitor and protect every client site with proactive WordPress security. If a site is breached, our team handles the malware cleanup and recovery at no extra cost under our partner agreement.

Uptime & Updates

Safe, tested plugin and core updates, daily off-site backups, and 24/7 uptime monitoring to keep client sites online.

Priority Edits

Submit content updates or technical requests to us directly. We implement them flawlessly behind the scenes. New to reselling? Reach out and we will walk you through it.

How a White-Label Partnership Works

You keep the client relationship. We handle the WordPress work quietly in the background, under your brand.

You stay the face.Every report and update goes out under your agency’s name. The client only ever talks to you.

We work under NDA.We sign a non-disclosure agreement before we touch anything. Your clients and your methods stay yours.

Your clients never know we exist.No Backstop Web branding, no stray emails. We are invisible infrastructure behind your brand.

Do my clients ever see your branding?

No. All reporting is unbranded or white-labeled to your agency, and we never contact your clients directly.

Can I resell care plans at my own pricing?

Yes. You set your retail price, we bill you wholesale, and the margin is yours.

Do you handle hacked-site recovery for agency clients too?

Yes. Emergency malware removal and recovery are available white-label, the same as ongoing maintenance.

Wholesale Pricing and Your Margin

Our retail Care Plans run Starter $50, Standard $95, Advanced $150, and Agency $250 per site, per month. Wholesale pricing for agency partners runs roughly half of retail, so you keep a clean, predictable margin on every site you manage.

Plan tier	You pay (wholesale)	You charge (retail)	Your monthly margin
Starter	$25	$50	$25
Standard	$48	$95	$47
Advanced	$75	$150	$75
Agency	$125	$250	$125

Wholesale is priced at roughly half of retail on every tier. Final rates depend on site count and plan mix, and volume discounts start at 10 sites. See our Care Plans for the underlying service tiers.